What it is
An international standard for embedding descriptive metadata — such as creator, copyright, and caption — directly into image files.
Why it matters
IPTC metadata travels with the file and is recognized by all major software, ensuring attribution and context are preserved across systems.
How moodcase handles this
moodcase reads IPTC data on upload, displays it in asset details, and allows editing. Exported files retain their IPTC data.